Before I read those articles in this module, I just have thought that piracy is violating the copyright law and it copies others’ works or intellectual properties without permissions by creators or owners. While, I wonder that how to define piracy certainly after I have read those articles in this module. Focused on the music industry specifically, piracy or impermissible invasions of music works always happened no matter  in the past or at present. Therefore, there is a question is asked in this module which how to balance the behaviors of consumers and the benefits of business or produced record companies.

Firstly, I come up with a question which how to define piracy certainly. In the article of Dale Bradley, he gave an example of Napster which means recycling information online by combining with different people or agencies. This is a sharing system by peer to peer, and it leads to the wider culture, especially for youth culture. It also gave the positive impact of this behavior which means that Napster gives more opportunities to participate in online activities for young people, and it also encourages more and more creativities to appear online to share with more people. For example, we can think about the popularity of music in traditional media and new media. In the past, people can only listen to music by radio, television or films. The popularity of music is limited. However, we can find many music ranks of popular or new song by the Internet, like BillBoard, iTunes or youTube. These new media give more platforms to the popularity of music. With these new convenient media developing, there are more and more problems of copyright or intellectual properties of music to appear, like download without permissions or many website stole music copyright illegally to avoid the expensive the copyright expense. As the example of Napster, it encourages people to sharing files with others online, is this piracy or just the way of sharing with others online. It is hard to decide this behavior whether is piracy or not.

And there also is another article by Steinmetz, K., K. Tunnell, they agree with the point which new media leads to more piracy problems at present. They pointed out the interesting thought which they experienced motivations of online activities by people to define piracy. They classified some categories, “Motivations among this group include a desire to share content, to sample content before purchasing, to acquire intellectual property that is unaffordable, and to subvert copyright law.” I believe that there are many many people have one or two more motivations when they consume music creativities. Like me, I want to share good music or songs which I like with my friends on Facebook or Youtube; or I will download songs I liked regardless of the copyright because I am not on to this issue. So, should I am deemed to violate others’ copyrights or intellectual properties because these motivations? I don’t think so because piracy is hard to explain very specifically by consumers’ behaviors online. Therefore, more and more record companies are faced with the thorny problem when they are confronted with consumers’ behaviors.

I think iTunes is good example to solve piracy in the music industry because it addresses the copyright exceedingly. When we want to consume songs on it, we should pay money to get it. Even some songs are free, we can not ensure those satisfy the needs from us. Honestly, I do not like this way which it charges some money to get you want, but I have to say this way can solve piracy in the music industry efficiently. Otherwise, I  suggest strongly websites or new media can undertake the responsibility to avoid the copyright problem when people consume stuff online, this also can decrease the incidence rate of piracy on the Internet.


Bradley, D. (2006) Scenes of Transmission: Youth Culture, MP3 File Sharing, and Transferable Strategies of Cultural PracticeM/C Journal. 9(1).

Steinmetz, K., K. Tunnell (2013). Under the Pixelated Jolly Roger: A Study of On-Line PiratesDeviant Behavior. 34 (1), pg. 53-67