Based on the second one of guiding questions in module #4, we should know about what new media and cultural commons are. As Henry Jenkins said, “new media technologies have lowered production and distribution costs, expanded the range of available delivery channels and enabled consumers to archive, annotate, appropriate and recirculate media content in powerful new ways.” And according to reading guide, cultural commons means everyone can share and transform resources any time and ant where, this exists in the new media.
Nowadays, there are more and more new forms of media, most of them are advanced online media technologies. Everything can express on the Internet and people can share information with each other by using them. Because of convenience of the Internet, there is a problem to come up with which is how to keep balance between consume products or practices online and keep copyrights to producers. In the early periods, people did not notice the copyright or patent, and there were many different products which have same elements somehow. At the present, people can consume products and information online, and there is also the very restrictive copyright law which people address their interests no matter what for inventor or economic agencies. For example, people do not cite or quote or consume others’ works directly without available permission. If you write some academic papers, you will use online materials when you need, you should make references and point out the original writers. When people share videos with others, they can found there is the original link with them and know where videos come from. These are ways to keep balance between consuming products and keeping copyrights. Another example, we always are asked to hand our papers in Turnitin.com by professors, this is a system which can check whether people violate others’ copyrights. Because there are a huge numbers of materials online to use, this system can filter out which materials are and where they come from online. Thus, students use others’ content very carefully because this system can check them out.
The other aspect, as Toby Miller said that there are many potential risks for investment in the new market because it is a free and open market style. There are any restrictions to invest, it leads to blind investments easily and destroy the whole market and economy. This is the same as online behaviors by consumers and producers. If there is no copyright law, I believe that the whole internet market is unbalanced. Therefore, that is why there are many limit accessible links when you want to enter into websites, and even though you can use and consume everything online, you still found that those original links with them.
In conclude, consumers and producers can respect others’ patents and use references when they face with the restrictive copyright law, and I think this law is a necessity in the virtual world.
References
lemonqm1991 
You provided examples of how people should reference/add links to original content, and I like the way that you compared this to something that is relevant to us as students, with the mentioning of the need for citations when completing scholarly research. As copyright issues are a huge problem with the circulation of content via the World Wide Web, it is not certain that people will always have direct links or citations to original work. With the rate that people are able to upload content, it is easy for people to recreate content as their own, with little to no disregard for the original work.
I like how you mentioned Turnitin.com. It does help prevent any plagiarism or copyright violation but you also mentioned how there is a large amount of materials readily online for students. With such a large amount, do you think a student could have come up with a sentence almost identical to an online source by mistake? I agree that copyright laws are a necessity when it comes to how much content is uploaded to the Internet on a daily basis. It helps protect the creator and his or her hard work.
The new style of an open media market is important to realize and that the times are really changing. People are finding loopholes to create media while dodging copyright laws. I liked how you also included how much content is being uploaded to the internet on a daily basis and people with similar ideas could end up creating the same type and style of work. Copyrights are put in place from the theft of ideas and these ideas are usually expressed differently by everyone. Copyright is in place for the right reason and has a beneficial place in our society.
As Wilson Mizner once said, “If you steal from one author, it’s plagiarism; if you steal from many, it’s research”. Their marketing departments seek out ideas from consumers and competition to perform at their best standards. YouTube is just another method that these marketing departments use to collect data to determine a significant factor that should be included within their next ‘hit’ product. Copyrights I believe only are truly effective when one takes on the entire collaboration of data put together by another and claims it as one’s own. Besides that, the individualized data provided by YouTube is all up for grabs.